The Perfect Fit

Good Fitting Bra

  • - The breasts are smoothly enclosed in cups with no bulging.
  • - The front of the bra lies flat against your body.
  • - The bra is firm but not tight and leaves no red marks on your body.

Bad Fitting Bra

  • - The straps are digging into your shoulders.Loosen the shoulder straps or chose a bra with a wider strap.
  • - The breasts are bulging over or under the bra.The cup is too small, go up in cup size.
  • - Bra rides up at the back.The back is too big, go down in band/back size.
  • - Front of bra sits away from chest wall.Go up in cup size.

Bra Fitting Guide

It is estimated that up to 80% of women wear the wrong size bra. Common signs of an ill-fitting bra are an overflowing cup, the band riding up your back, and straps that cut into your shoulders. If your bra fits correctly, it should not be painful or uncomfortable to wear.

We recommend that you come into the shop when possible for a specialised fitting with one of our consultants, especially pre or post breastfeeding, or if you have changed weight significantly in the past 6 months. However, we understand that this is not always possible, so please use the guide below to ascertain your correct bra size.

Please note that the band size (or chest size) is the number part of your bra size. The cup size is the letter part. For example if you are in a 36 D, then 36 is the band and D is the cup. These days, the band size is usually indicated by a size number as used in other clothing – 14, 16, 18 etc. Both sets of numbers are used in our size guide below to avoid confusion.

Measuring Your Band Size

There are many different guides on how to measure for your correct bra size. Bra sizes and styles can vary, so if you are in any doubt at all, do feel free to contact us by phone or email and we can talk you through it. All our consultants know our stock well and can advise on the correct bra to suit your needs.

Having a band size that is too large is the most common error women make when buying a bra. To get it right, measure (in inches) directly under your breasts around your rib cage, ensuring the tape measure goes straight across your back at the same place as where your bra would sit. Make sure the tape measure is sitting tightly on your skin.

Once you have this measurement, check the table below to see what band size you need:

NB: if you are between two measurements for example a 33 ½, you can go down to the lower size if you like a firm fit, or up to the next size if you like a softer fit. If you are a DD cup or more, we recommend you go to the firmer fit for extra support.

Measuring Your Cup Size

Your cup size is a little trickier to measure, so please remember this is a guide only and can vary for some women depending on your breast shape and body shape. Ideally you would take this measurement over your best fitting (non-padded) bra so that your breasts are as uplifted as possible.

Measure again now around the fullest part of your breasts and then find the difference between that and your band measurement. For example, if your band measurement is 35 inches and your cup measurement is 42 inches, that’s a difference of 7 inches.

Now look at the table below to find your estimated cup size:

Please note that your cup size is not constant across the band size. For example a 14C is a bigger cup than a 12C. So if the cup size fits well but you need a bigger band size, you will need to reduce one size in the cup when you go up a size in the band. Thus a 14C that is too tight in the band would correspond to a 16B. Remember not to get too hung up on measurements. If you try a bra on and it fits well, that’s your bra size even if the tape measure says something different.